It seems that public relations practitioners tend to focus on managing relations with external publics. However, the key point to take note of is that it is equally vital to establish and maintain cordial relationships with employees as well as with the community.
An organisation composes of employees. They are thus vital to the success of an organisation, especially companies in the business sector. Good morale amongst employees will indirectly increase customer satisfaction and productivity. And in the long haul, the organisation is the one that benefits. With advances in technology, establishing and maintaining relationships within the organisation is much easier. Keeping employees updated about movements or changes within the company is easy with the introduction of the intranet, memos, emails etc. However, nothing can replace face-to-face communication. Interpersonal communication shows the sincerity of management in relating with employees and their subordinates. There is the human factor that cannot be replaced by technology.
Additionally, an organisation has to upkeep its relationship with its communities, especially those in which their companies have an impact on. To do so, I realise that public relations practitioners have to be constantly on the lookout for rumors, or issues of worth to the community. They have to be very grounded and hands-on with members in the community.
This reading has made me realise that public relations has a very relational aspect to it. The ability to interact with people, within and outside the organisation is key to the success of any public relations activity.
2 comments:
"However, the key point to take note of is that it is equally vital to establish and maintain cordial relationships with employees as well as with the community."
I agree with Kevin in that relations with an organisation's internal publics are just as important as its external publics as employee goodwill is crucial to the success of any organisation.
Dear Kevin,
You mentioned that
"However, nothing can replace face-to-face communication. Interpersonal communication shows the sincerity of management in relating with employees and their subordinates. There is the human factor that cannot be replaced by technology".
I concur with your statement. I believe that the obsession with technology intrude into human communication in a pervasive way.
Within an organisation, I understand that some office colleagues communicate to the person seated next to their cubicle by email when it easier to communicate verbally.
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